Ciaran Daly

TOOLS

• Sketch

• Adobe Suite

METHODS

• Wireframing

• Prototyping

• Heuristic Analysis

• Competitor Analysis

PROJECT OUTLINE

“The first thing I want you to know is, I didn’t build this web site.”

Alex cut right to the chase. He was under no illusions about the state of Anti Violence Partnership of Philadelphia’s current web presence, and he knew they needed to look outside the organization for the skill set to tackle a redesign. A quick look at the scope he had proposed for the project showed me he had already given careful thought to simplifying and reorganizing the site map. We quickly reached consensus on the site’s overall structure. The main goal: driving traffic to their donation page, which was not performing to expectations.

PROBLEM

Lorum ipsum

SOLUTION

Lorum ipsum